Out of Context Ad Challenge: Solution
Part of a massive ad campaign designed to get people to have better eyesight by choosing proper home illumination. Really.

Part of a massive ad campaign designed to get people to have better eyesight by choosing proper home illumination. Really.

Seriously? I stayed up for that? Just kidding. Nobody even came close. Poorly designed ad in retrospect. I know, easy to say.
I was just getting ready to plead for a solution.
I think now I’ll plead for a different solution.
That was rather obscure.
Well, you did rather expound on the glories of the incandescent lamp in your other post. Could it have been a hint? Hmmm.
“The right kind of lighting can help these people to see better, and it will help you too,” hmmm? Maybe the I.E.S. is just a front company for the Rosicrucians…
Who would have thought.
Room Dark? Can’t see? Turn on a light!!
So I should not illuminate my whole house with black lights?
Not a front for the Rosicrucians, a front for the Illuminati.
I’m not having any luck in solving any of these obscure Ad puzzles! Is it just me?
choose correct light = choose more light = electrician kickbacks and bigger power bills. it’s another Capitalist plot! second front now!!
well, uh, no. it was a large and continuing push by the Edison Electric Institute, which is a fancy way of saying the Power Company Club. you need two coal plants and ten PUC hearings to get into the drawing room, they check your history.
as for SOLVING these puzzles.. pshaw, my friend, it’s a SnarkFest. writhing in a sarcasm frenzy. there’s puns in the water!
It’s amazing how much advertising is based on shame, fear and loathing. More light bulb fear-mongering can be found here
@Tom Stiff
Dagnabit, I got the link wrong! Try this one instead.
Since you and I share lightbulb sentiments, this should’a been a 1-foot putt…
Not to worry, the answere is always “laxatives,” albeit somewhat indirectly at times. For example, in this case, better eyesight is needed for all that reading you will be needing to do, what with the laxative effect & all.
I was just watching a show about Eastern Oregon where they were saying they didn’t have electricity until 1948. I imagine they would have been a bit put out by an ad like this in the 30s. “Oh sure, let us go blind while you guys fuss over which light bulb is better. I have half a mind to set this paper on fire with the candle I’m reading it by!”
Actually it does (sort of) make perfect sense . . . come out of the darkness/blindness . . .
My grandparents didn’t get electricity until after they were married in 1949 (in rural Kansas) They were advanced beyond candles though, they had gas lamps (like Coleman lanterns)
“Yet, it is an awful indictment of our carelessness that one out of every five children in grade school has defective vision.”
Hey, it’s your choice to maim your child with inferior light bulbs!
Boy, that’s a Serlingesque illustration. I expect a paint can to come along any moment and “Cover the Earth.”
Thanks to all for the illumination, said the blind man, as he picked up his hammer and saw! This is all just a game with no winners or losers! http://www.youthwork-practice.com/games/games-without-winners-and-losers.html
(Eventually I will learn how to link my text to an address….. duh….)
Frog