Underwear for each day of the week! Helpful. Otherwise you look in the drawer, completely confused, and end up pulling out something from the hamper.

This was “Campus” brand, for that slightly racy coed implication. Coeds necked.

They would have come up highter, but at some point you're into bottom-bra territory.

It's always a surprise to see the word "Crotch" in these ads; seems like a vulgarism, especially when "free rain bonnet" sounds like a euphemism applied to roomy men's boxers.