People were worried a lot about gracious living - or rather whether other people would be considered to be more gracious-livers than they were. It's one thing ot have some people over; it's another entirely to give them an art show! Like a salon! How we hate her.
The body copy notes that it's not breakfast coffee, a nice little Madison avenue twist; the going-away line at the bottom reinforces that with the word CORRECT.
Gracious livers do not serve incorrect coffee.