This is a potent page. Seth Parker was Phillips Lord’s on-air altar-ego, if you will - the shows were down-home collections of hymns ‘n’ country wisdom. The year of this catalog Phillips tried something new: he put the Seth character on an around-the-world cruise. Literally: Phillips bought a ship, outfitted it with short-wave gear, signed Frigidaire as the sponsor (they installed air-conditioning and refrigerators on the ship) and headed out. It ended poorly, and the Seth Parker character faded away - but Lord turned to producing a new show, Gangbusters, which came on like . . . well, Gangbusters. (That’s where the cliche comes from: the show started with a raucous racket.)

The web being what it is, there's a site devoted to his 1934 journey.

“R You Listenin’” was Tony’s trademark; he’d drop that in the show a few times. Through the miracle of archive.org, you can hear him here. Fellow has the sound of a Munchkin; probably uncorrected speed.

Learn to dance at home without music or a partner! Yes, walk around holding an imaginary boy or girl while you move to sounds that do not exist. You too can go “out” for a “night on the town” when you’re really just making uncoordinated gestures while the Victrola scratches out a foxtrot. And it’s Saturday night, too. The “popular” kids are already dancing with real girls and touching them and everything. You can too! Except you won’t. Money back if you don’t collapse in tears at the end of the night, sick of your pathetic dreams.