Everyone wants to save embarrassment by mail, and these rupture-ropes and urine-absorbing shorts were a boon to someone who didn't want Mr. Peavey at the Rexall knowing your business.

Also, women need no longer suffer the mortifying humiliation of buying Sanitary Napkins in public, where people would think "why reason could she have for wanting those things? It's a mystery, but I hope she feels shame."