They were big on mildness back then. I think that meant it didn’t sear your throat and make you cough up blood.

G&W was the “$13,000,000” flavor - I assume this built on previous ad campaigns. It, too, was a blend - in this case, whiskey and grain alcohol. Yes, grain alcohol. But mild grain alcohol. No, friend, you won't find any other whiskeys that are both "softened" by an "extra step.," and subjected to the mysterious "pre-mellowing" process.

Best of all: the boss won't smell it on your breath when you come back from lunch.

Although these boys seem to be getting an early start. Not even noon yet.