Santa either needs some sleep or the elves have been having fun packing putty under his eyes. Note how the "MULTIPLE" Xmas tree lamps promise to stay lit when one goes out - a lie that has been believed for decades. It would seem as if they'd tout the new electric candles as being somewhat safer than inserting flames into a dead tree, but maybe that went without saying.
The name of the lamps may interest some: Mazda? Yes; as noted elsewhere on the site, GE had the name before the car company. The name comes from Ahura Mazda, the creator God as proclaimed by Zoroaster. His opposite part was Angra Mainyu, so now you know who to blame when the bulbs go out.