That's a lot of money in the mid 30s. But at least you got something style: that Hoover could have been aWorld's Fair building.

The copy says "you put your heart and soul into the color scheme of your home," hence the need to keep it from being covered in grime and dust. The photo is a reminder that the 30s were not necessarily streamlined and monochromatic. This was the goal; this was the dream.