“TAPaCan” proved they hadn’t quite figured out how to capitalize things in the middle of words yet.

The idea of Pabst as a world ideal may amuse modern folk, but I suppose a technological innovation like this - the flat-topped can, keeping the golden richness pure for months - would naturally be seen as a boon to the ever-shrinking, cosmopolitan world. You could pop open a can in Topeka and think "I bet the swells are drinking this on liners and zeppelins, right now."