Never too dry and never too moist. This might be the most generic 30s Luckies ad ever. It certainly emphazied the signature green, but that had its perils. Wikipedia notes:

The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II.[4] American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab.

However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women, who had become an important consumer of tobacco products. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time.

It had been popular once, but tastes change.