The rich-people-love-Camels ad campaign. Mrs. Fish was the wife of Ham Fish the 3rd, a figure forgotten now but part of the highly instrumental Fish family. Her actual name was Grace Chapin Rogers; she left this veil of tears in 1960, at the age of 75.

The daughter who taught her to smoke was probably Lillian Fish, who married the son of William Randokph Hearst.

Bonus sign-of-the-times line: when my younger children grow up and start to smoke, I hope they smoke Camels.