The origin of the long-running and subsequently derided "Reach for a Lucky instead of a sweet" campaign. If that's not enough, the cigarette marketed itself as being protection against coughing, which takes a remarkable amount of chutzpah. I mean, I used to smoke, and one Lucky gave me spins; can't imagine would it would be like to knock back a pack of these nails a day. Cough? Yes. There would be coughing.