What's missing? Go on take a look, think on it. What's missing?

That's right: a brand. A trade organization sponsored it on behalf of the general goodness of Pineapple, which you may now secure in two forms. Compare to the previous Morris bacon ad, which was spare and simple - this one is 20s-fussy, with endess copy, tiny type, lavishly illustrate, and unwilling to let you go. Even at the bottom it buttonholes the reader: OBSERVE THIS DISTINCTION! Thanks, but I'd really like to get back to reading the magazine.