The adjectives pile up anew: a miracle comic sensation. Proof can be found in the fact that ALL NEW YORK is plastered with Mike. Meaning? Handbills, signs, billboards, all saturating the target market with awareness of one word. MIKE. Nothing about the plot; at this point the actors’ names have shrunk to tiny copy. Lack of specifics would increase curiosity, and if people were informed that it was a phenomenal historic miracle comedy whose premiere would be tremendous, they’d be dying to see it.

They wouldn't say it if it wasn't true, would they?

Of course they would. This was the age that coined the term Ballyhoo; smart folk knew PR flummery when they smelled it.

Still, it's supposed to be pretty funny. Whaddya say we see it this Saturday, Mabel?